Summary
Kling AI presented Kling 4.0 at Advertising Week New York alongside Adobe and WPP, positioning the video model as part of an enterprise production chain. The company says the early-access system accepts up to ten keyframes and fifteen combined image, video and subject references, generates native clips up to 30 seconds, can extend sequences to two minutes, and supports 10-bit HDR. Adobe said it plans to add Kling 4.0 to Firefly after integrating Kling 3.0 models. WPP AI strategy director Mathieu Albrand argued that control depends on models, application tools and skilled production pipelines together. The product specifications, user totals and commercial claims come from a Kling press release and are not independently benchmarked in the source.
Hana’s perspective
The useful signal is that enterprise adoption is being framed as a pipeline problem, not a single-model contest. Keyframes and references can improve direction, but a campaign also needs review, finishing, disclosure and rights clearance. WPP’s emphasis on application layers and skilled workflow builders is therefore more convincing to me than raw capability claims. Thirty-second native clips and HDR could reduce stitching work if they hold up, but this release provides no independent tests, failure rates or accepted-shot costs. I would judge Kling 4.0 by consistency across a complete campaign, not by its launch film or maximum input count.
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