Summary
Iberseries & Platino Industria’s sixth edition brought about 3,300 accredited professionals from 54 countries to Madrid, the event’s highest total, according to Newsline Report. More than 1,700 companies attended, up 14% year on year, and 47% of delegates came from outside Spain. Across 125 activities, the programme put AI, intellectual property, financing, coproduction, data and distribution alongside emerging formats including microdramas and vertical video. Its Iberscreenings strand presented 25 sessions to more than 200 buyers from 30 countries, including over 50 commissioners. The event also introduced Aurora Media Inversiones, backed by SETT, Secuoya Content Group and Société Générale, with up to €200 million in investment capacity and roughly 60 opportunities under review. The initiative is intended to support audiovisual companies that can build scalable IP and reach international markets.
Hana’s perspective
I think the most useful signal here is the way AI and microdramas now sit beside finance, rights and distribution rather than in a separate technology track. That suggests producers are treating them as business-model questions, not demonstrations. The international mix also matters: vertical formats can travel quickly, but local stories still need deliberate development and credible routes to buyers. For creators using AI, the difficult work remains ownership, continuity and production discipline. Faster generation only becomes valuable when it produces an IP asset that financiers and distributors can understand, clear and sell.
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